Client:
None (personal project)
Assignment:
Logo Re-Design for WNBA team, Chicago Sky (06/24/24)
I came across this logo, while web-surfing and figured, “What if I were designing something like this…”
I didn’t want to re-invent the wheel, I wanted to stick to the primary team colors and idea, and feature the Willis Tower, with a basketball as the horizon.
I remade the logo more dynamic by featuring the Willis Tower from a worm’s eye view, adding a couple of clouds to give it the appearance of looking up at a Chicago “SKY-scraper (pun intended)”
For the font, I wanted a bold, dynamic font that conveyed aviation, and flight.