RoxyGirl Cardiac Heart Pillows is a fledging start-up company that sells stylized cardiac heart pillows. Cardiac heart pillows are a special, heart-shaped pillow that is used as sternal support, to aid in the recovery and comfort of post-sternotomy patients.

The client wanted a simple logo of a cardiac pillow with the image of her deceased dog, “Roxy”, whom the business was named after.

I wanted to not only stay within parameters, I also wanted to give the logo a cute, somewhat modern feel, like you were shopping at a small clothing boutique.